Alignment™ is an in depth process used by organizations and individuals to identify and/or clarify a deep and enduring sense of purpose and to align daily activities with that purpose. Optimally it is a guide for every decision and action; I.e.: to what degree is this decision aligned with our/my overarching purpose?

The importance of Alignment™ lies in the fact that most organizations focus primarily on performance, productivity and profit (the tangible, visible and measurable aspects of running a company,) to the detriment of the “soft” side. A balance of tangible/intangible, energy/manifest is key to a company’s viability. Business schools rarely teach the soft stuff, yet is is the template within which all activities, decisions and results lie.

Contact us to see how you can align your business, your leaders, your teams.